LJ Hooker today announced its official partnership with Share the Dignity, as the LJ Hooker Foundation’s (the Foundation) third national charity beneficiary, to support disadvantaged women.

The announcement commemorates LJ Hooker Foundation Day, the Foundation’s anniversary, which marks 91 years since LJ Hooker first opened for business on the sandy shores of Maroubra in Sydney.

LJ Hooker Foundation Day celebrates the generosity of the network and its shared commitment to making a tangible difference in the lives of those in need.

Results from the 2019 Edelman Trust Barometer showed that employees are increasingly looking to their employers to lead meaningful and sustainable change in the community.

LJ Hooker Foundation spokeswoman Sarah Dickson said the Foundation is a way to help local offices engage in local communities and boost social impact.

“We’re thrilled to be supporting Share the Dignity who provide vital care and aid to disadvantaged women in communities across Australia. This partnership is well aligned to our LJ Hooker values and relatable to our network which has an equal number of male and female professionals.

“People want to work for a brand that is contributing to the greater good of society, which creates goodwill and trust. Supporting the LJ Hooker Foundation gives the real estate network greater purpose beyond the day-to-day, while simultaneously providing much needed funds for those in need,” she said.

Rochelle Courtenay, Founder of Share the Dignity, said the support of LJ Hooker and its Foundation is immeasurable.

“Share the Dignity is delighted to have been chosen as a national charity partner by the LJ Hooker Foundation. Having this generous support helps us to provide girls and women in need with essential sanitary products, ensuring everyone is afforded the dignity so many of us take for granted.”

LJ Hooker launched the LJ Hooker Foundation in 2016 to consolidate the grass-roots fundraising activities of its network for major donations to charity partners the Humpty Dumpty Foundation and Cystic Fibrosis Australia; and now Share the Dignity.